Blue Ridge Broadcasting / 106.9 The Light WMIT
Award-winning, listener supported 106.9 the Light was founded by Billy and Ruth Graham in 1962 and has been operated by Blue Ridge Broadcasting ever since. Committed to leading as many people as possible into a personal and dynamic relationship with Jesus Christ, the station encourages families and individuals with hope-filled music and solid, powerful Bible teaching. It’s our prayer that God will use 106.9 the Light to help our listeners mature in their faith and be proactive in serving Christ.
Our music features the latest songs from artists such as Newsboys, Chris Tomlin, Laura Story, Casting Crowns, Jeremy Camp and Mandisa as well as some of the most popular songs of the last few years. Our music programming is hosted by local personalities who are passionate about sharing the Good News of the Gospel. Our personalities understand the lifestyle of today’s radio listener and tailor their programs accordingly.
106.9 the Light’s teaching programs feature commentary and insight from today’s leading speakers: Chip Ingram, Greg Laurie and Dr. David Jeremiah, just to name a few.
106.9 the Light broadcasts the Good News of God’s love to a seven-state area that includes the metro regions of Asheville and Charlotte, North Carolina; Greenville-Spartanburg, South Carolina; the Tri-Cities in Tennessee as well as Knoxville, TN. Its signal reaches more than 6 million people — making it the 12th-largest FM radio station in the nation, in terms of coverage area.
106.9 the Light is constantly seeking ways to reach out to listeners with fun, family-oriented events. We also encourage our listeners to partner with us in various mission projects. Our listeners donated funds that provided three years of safety for children in the red light district in Mumbai, India, donated backpacks for local schools, donated 650 pairs of shoes to orphans in China, sponsored children for elementary education through Christian schools in Beirut, Lebanon, collected funds to reach 12 million people in areas of Russia through a radio project with Trans World Radio and collect shoeboxes annually for Operation Christmas Child.